Enough with the excuses. Either start your company or don’t, but at least don’t lie to yourself.
There has never been a better time to start a company. All the software you need is now open source. It wasn’t like that ten years ago. Fortunately, the entire technology world has created this incredible software stack that you get to use for free. It didn’t use to be that way.
The Cloud has abstracted away the need to build your own infrastructure. To put it bluntly, you don’t need to know anything about servers anymore, at least not in the beginning. If you can get code that works, you can pay Heroku or some other platform as a service to host it for you. It didn’t use to be that way.
Social media has created the potential for viral distribution. It used to be that you couldn’t get anywhere without raising tens of millions of dollars in venture capital in order to help you strike a deal with AOL or Yahoo! so you could acquire your initial users, and even then you would use expensive offline marketing. It’s really true that you can now build an incredible product and people will find out about it through word of mouth. It didn’t use to be that way.
There are now built-in business models. If you want to charge for your product, you previously had to setup a complicated billing structure. Now, you can sell your app on the app store for a $99 developer fee, or you can use Stripe to implement payment right into your web app with almost no hassle. Never before has it been so easy to sell your products world-wide. It didn’t use to be that way.
So, I ask you, again. What the hell are you waiting for?
See this moment for how precious it is. The world has basically gotten together and made it so that anyone who wants to be an entrepreneur can. There really is no excuse left. If you are one of those people who say you want to start a company, do it. Do it right now. Make it happen. Now is the perfect time. There are no excuses left.
Faulty Excuse Number One: “I don’t have a technical cofounder.”
This is just bullshit. And, hopefully, by now you know it. Just get started. Whatever you do, please don’t ask me to help you find one. But, I can say with no uncertainty that it is possible to start your company right now, just you. If you can make some progress on your own and validate your product, you will be able to find a technical founder in due time.
Faulty excuse Number Two: “I don’t have any technical expertise.”
Yes, it may be true, you don’t. But that doesn’t have to stop you. You could teach yourself how to code using Code Academy, General Assembly or any other number of emerging platforms. Sure, you might not be that good at first, but it doesn’t have to stop you from getting a startup off the ground. And, if your idea is simply too complicated, here’s a very real startup lesson you can take hold of right now— Make it less complicated.
Faulty Excuse Number Three: “I can’t quit my job.”
Well, it’s not that you can’t, it’s that you won’t. And that’s okay, but it’s also never going to change. Startups involve risk. The fact that this is the least risky time ever can’t help you take that next step, you have to do that yourself. Go all in.
Faulty Excuse Number Four: “I don’t know how to raise money.”
That has fortunately been solved for you. You can apply to a bajillion incubators that will teach you how and provide the intros and necessary hype for you to execute. And, with Angelist as an emerging alternative, you can hustle your way some investor demand and raise your seed round without any preexisting connections.
A quick footnote since I just know I’m going to get hammered on this post. No, you can’t build a successful company having just 10 weeks of hobby-like technical ability. No, you can’t just assume Heroku will solve your scaling problems. Growing a company is really, really hard for hundreds of reasons. But relentlessly resourceful founders figure out ways to solve these problems when growth is actually occurring. You’ll never get there if you don’t at least start.
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